On February 26, 2024, Branka Mihajlović, a representative of the Tourist Organization of Republika Srpska, Senior Marketing and Publishing Specialist, held a training session for students of the Geography Study Program, Tourism specialization, at the premises of the Faculty of Natural Sciences and Mathematics. The training was focused on preparing students for participation in the International Tourism Fair, which will take place from March 1st to 3rd in Banja Luka.

The training covered familiarizing students with the basic elements of preparing and implementing activities at the tourism fair, as well as post-fair activities. Students were provided with essential information for their participation as informants at the upcoming ‘4th International Tourism Fair Banja Luka 2024.’

The engagement of students in these events provides them with marketing experience, an opportunity to stand out to future employers, and to build valuable contacts for further professional development.

Text author: Prof. Dr. Aleksandra Petrašević